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The word Concierge means "keeper of the keys." In terms of our business, we hold the keys to
 opening up new doors and unlocking your product's true potential. At Concierge Marketing Inc., we make it our business to find the best fit in the market place -- for both you and your product. Just as a key doesn’t open every lock, a product will not sell if the timing and placement is not ideal. We make it our mission to place that Author’s book, that Artist’s sculpture or any other type of intellectual property in the best position to sell. Turn the key, the tumblers tumble, the lock opens, and the door to your sales springs open!
We will help you:
We’ll help you identify and create an image around your product, service or idea--and then help you bring it to life. We believe that if you market to your customer with laser-like precision you can’t help but sell your product.
Analyze your market and evaluate your competition and environment
There is no such thing as a foolproof strategy nor is there an iron clad plan without thorough analysis of your company’s product or your service’s internal and external environment. And just the same, going into business without knowing your competition, more times than not, will lead to massive failure. Unless you have an exclusive product or you are first to market you will benefit from taking the road less traveled. Concierge Marketing takes pride in our research and analytical skills and will help you find that population that is waiting for your product or services.
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Design effective products while controlling costs of production, product design and fulfillment
Many a company has been sunk by runaway costs. Ineffective design can be your own undoing. Keeping a strict eye on product design can not only reduce the costs of production, but can minimize your distribution costs. One inch or one ounce can add thousands of dollars to your cost of goods sold. Let Concierge Marketing squeeze your product’s costs while we expand your bottom line.
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Establish pricing policies, develop and implement product placement and distribution strategies
Concierge Marketing will help you price your product in a way that helps establish your position in the marketplace. If you price something too low, the perceived value often follows; price it too high and you will alienate potential customers. Product placement and distribution goes hand-in-hand with pricing strategy; you must get your product within reach of your prospect when the need for your product arises.
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Create packaging, product tie-ins and premiums
Simply put, packaging your products and services in multiple formats can increase profit potential. For example, Concierge Marketing can take your hardcover book and repurpose it into an e-book, audio book or paperback book. You could then tie-in licensed characters or other branded items, while bookmarks, stickers or postcards could serve as premium items.
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Develop advertising/marketing strategies and tactics
Many companies neglect an advertising/marketing budget. Let’s face it…smaller firms sometimes have only enough money to open their doors. While marketing success is a very hard thing to quantify, if you don’t advertise/market, what you see is what you get, and you will certainly have more if you do. Concierge Marketing will work to help you develop an advertising/marketing campaign to fit most any budget.
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Obtain best speaking opportunities and make them selling venues
Want to be a speaker at a conference or seminar? Through constant research and keeping our ear to the ground we’ll find a venue for you. We can find the conferences that are looking for you, help you put together a proposal for them and then help you put together a smashing presentation!
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Public Relations
Ask yourself, who am I, what is my business, what am I trying to sell? When you have those answers, ask yourself how does my market see me? Who does my immediate universe think I am? Is my product worthy of selling? If those answers are not congruent, then you may have a PR opportunity. This can happen when your company gets so caught up in production runs and org charts that you begin to suffer “Public Perception Drift” without noticing it. At Concierge Marketing, we can help you craft an image in the public eye that creates and captures opportunities in the marketplace.
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