No matter where you are in your sales career, There's No Business Without the Show can help you get more from your efforts. “Tom has it spot on. The best thing about blending showmanship with salesmanship is that clients will actually enjoy dealing with you, even though you're after their money. Clients will be loyal, too, because it will be the rare salesperson who makes the impression you do.’’

—John Mainelli National radio consultant and former program director WABC New York

 

‘‘Tom Becka understands that in today’s media-driven world, talent is not enough. When “appearance means everything,” success in sales depends as much on promoting one’s self as it does on promoting the product. You cannot just be a successful salesperson, you have to look and act like one. Tom’s guidance follows sound psychological principles and, incorporated into sales practices, is likely to enhance any salesperson’sefforts. As a bonus, Tom understands that humor is the balance for the stress inherent in a sales career.’’

—Terence W. Barrett, PhD Licensed Psychologist North Dakota State University

 

‘‘Often sales professionals spend too much time focusing on process, methodology, and tools and forget that it's equally important to understand why buyers, their audiences buy. Tom's book presents a fresh and unique approach--selling is really show business and gaining audience approval is paramount to success. Read this book to learn how and why the best sales professional must have a great deal in common with award-winning show business performers.’’

—Bob Kantin Founder and President, SalesProposals.com

 

“My father was the best salesman I have ever known and a lot of what Tom is saying is the same wisdom my father taught me years ago. Everybody is in sales and everybody is in show business. This book would also be good for teachers, lawyers, or anyone that has to sell their ideas to others.” —Doug Stephan Host of the syndicated show Doug Stephan's Good Day “I have toured with a range of musicians in a variety of genres and it doesn't matter whether it's an intimate club or a stadium with 70,000 people: show business and sales are one and the same.”

—Doug Stephan

 

“Sam Walton said ‘There is only one boss, the customer, and he or she can fire anybody in the company from the chairman on down by spending his or her money elsewhere.’ Father Carroll Abbing said ‘The secret to happiness in life is to love and the essence of love is to serve.’ Tom Becka says to learn from the best people like those above and become a great servant at serving your customer. Tom's book makes you want to improve yourself in becoming a better student, thus learning to become a better leader.” —Jack Kahl Founder of Manco, Inc. Internationally recognized author, speaker, and leader. Author of Leading from the Heart